Welcome to Richard Kim Growth Executive

Hello, I am a seasoned Digital Marketing and E-Commerce Executive.

Here, you'll have a better understanding of my experience, leadership philosophy and the value I can bring to your company.

My Marketing Approach

In today’s business landscape, a one-size-fits-all approach to growth and retention marketing doesn’t work. Each business has its own unique revenue models, margins, marketing budgets, systems, and churn rates. A generic strategy won't deliver the results you need.

That’s why I first focus on understanding your business in depth. By getting a comprehensive overview, I can quickly identify areas where we can make the biggest impact through efficient outcomes.

As a global marketing leader, I’m data-driven and committed to continuous improvement. My iterative approach turns insights into effective strategies, whether I'm analyzing detailed data or taking a broad view.

What sets me apart isn’t just my marketing expertise and experience—it’s a business mindset and a commitment to treating your business as if it were my own. I ensure that the process decision making aligns with your unique goals and challenges.

Let's create a strategy tailored to your specific needs.

people sitting down near table with assorted laptop computers

Highlights

Multidisciplinary marketer with product marketing, marketing, strategy, acquisition and retention experience
Global cross functional leader, managing teams from analytics, data science, creatives, campaign mangers and product marketers

Managed global budgets of > $200M spent across 60 countries in e-commerce companies while surpassing forecasts and targets
Innovator launched internal and consumer facing products cross functionally while owning business operations

Achievements

Developed and revamped channel strategy for acquisition campaigns increasing monthly acquisition run rate by ~8x utilizing the same budget while lowering CAC in social channels by 80% in consumer finance.
Led globally distributed teams from campaign management and data science introducing in house developed bidding algorithms valuing millions of daily clicks on site efficiently, beating the forecast for 2 consecutive quarters by 20% top line 15% bottom line in e-commerce.
Operationalized and launched an incremental business responsible for online marketing, product allocation and sales to top retailers amounting to ~$100M year.
Created churn and upgrade framework developing Samsung's first lifecycle and retention models offloading agencies saving ~$9M/year and bringing capabilities in house.

I'm proud to have worked for and impacted these companies and brands.

Throughout my career, I've had the chance to partner with some great companies too.

These are products that I've personally led to success

A natural curiosity...

Has led me and driven me to successful outcomes at companies. If not for comfort with ambiguity, a passion for learning, I would not have been able to move to and thrive in different industries.

My natural curiosity drives my willingness to experiment and unlock growth for companies and I have these institutions to thank for shaping how I frame problems.

Degrees

Certificates

What people have said about working with me

Richard was a great colleague. He is creative, thoughtful, metric driven and self aware.

Noah Tratt

Global E-Commerce and Digital Advertising Growth Leader

Richard is a highly self initiated and resourceful leader and a team player with extreme bias to action. He brought this distinct blend of being a master tactician and strategy through all the complex business situations we faced. His methods and partnership brought about a good deal of success in a practical manner, especially how he helped create value when faced with opposite spectrum situations of no data and also surplus data. Richard has shown great scientific temper in directing the business outcomes with data informed and driven approaches. He inspired his team and turned the business around with multitude of tactics. Richard also has been a constant learner and also a source of learning for the team and the organization. His critical thinking and unhesitating attitude to ask the hard business questions make him an asset. I absolutely loved working with Richard and all that he brings to the table.

Raghu Chillamakari

VP Technology | Product @ Expedia